Rachel Ellen Designs is an award-winning independent UK greetings card company, founded in 1997. The company began when Rachel retired from a career as a professional ballet dancer and started creating hand-painted designs at the kitchen table in her London apartment. These distinctive hand-painted artworks form the foundation of our collections, which are then carefully printed to maintain their unique character and charm.

Interest in Rachel's unique products soon grew, and she moved back to her home city of Nottingham where, with family support, a lot of hard work, constant innovation and a fearless spirit, the company evolved and thrived into the successful business it is today.

For over 28 years, we've remained proudly independent, creating designs from hand-painted artwork at our Nottingham studio. Every design originates from Rachel's distinctive hand-painted creations, which are then expertly printed to bring our collections to life. This commitment to hand-painted artistry, combined with our relentless attention to detail and insistence on the highest level of quality in every regard, has established us as one of the leading publishers in the UK and market leaders in children's cards and gifts.

Our multi-award-winning designs continue to be recognised for their charm, creativity, and exceptional quality.